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On October 12, 2023, the Corks & Forks event organized by Area 39 took place in NYC.

An event dedicated to connecting four wineries from the Veneto and Tuscany region with the New York Trade & Media circuit, organized in collaboration with Platinum agency, at Il Fiorista restaurant in downtown New York.

Each participating winery, through their on-site representatives, had the opportunity to present their history and wines to an audience of journalists, restaurateurs, distributors, and importers, who tasted the wines, splendidly paired by an Italian-inspired menu.

A special thanks to the wineries who participated: Montelvini, Scolari, Viticoltori Ponte, Col di Lamo.

👉🏻 Scopri il video completo dell’evento nel nostro canale YouTube

The event was held from October 5 to 6, 2023, at the Coex Center in Seoul, South Korea.

With an exclusively B2B target, it involved 60 international producers and a selected list of 200 top local buyers.

Conversazione tra una produttrice e un operatore del settore

Thanks to the matchmaking platform provided by the Vinexposium group, participating companies were able to schedule their appointments in advance.

With a population of 55 million citizens, South Korea ranks tenth position in the world economy. Its market is one of the most dynamic in Asia and presents numerous opportunities for the Wine & Spirits sector.

Conversazione tra un produttore e un operatore del settore

Thanks to free trade agreements with major producing nations such as the United States, Chile, and the European Union, South Korea’s interest in the wine world has grown exponentially in recent years. These agreements have indeed facilitated the import of a wide range of high-quality products, thus expanding the options available to South Korean consumers.

Vinexpo Meetings Korea successfully achieved the goal of connecting producers, distributors, and industry professionals with the growing market opportunities in the country.

Una produttrice che versa il vino ad un operatore del settore

Destination Lugana, the event promoted by the Consorzio Tutela Lugana DOC in collaboration with Area 39, took an audience of trade professionals and lovers of the Lugana appellation on an exciting trip to New York

woman reading the Destination Lugana brochure

During two weeks in June 2023, several activities focused on the Lugana appellation were organized, involving a wide range of participants, including journalists, specialized operators, end consumers and restaurateurs.

These activities included an official launch presentation of the event, guided dinners and master classes at 6 restaurants e 4 private clubs in the Manhattan area, and a final rooftop event.

people enjoying Destination Lugana event

The events, involving individual producers, focused on the promotion of Lugana as an immersive travel experienceio for the US market operators, from meeting producers in NYC to visiting production sites around Garda Lake.

19 members companies of the Consortium joined the program, offering to the US guests different angles of their appellation. Altogether with promoting the concepts of freshness, conviviality and sense of travel associated with Lugana, with the goal of strengthening its presence and appreciation in the U.S. market.

👉🏻 Scopri il video completo dell’evento nel nostro canale YouTube

The 10th edition of Vinexpo Asia was held at the Marina Bay Sands in Singapore from May 23-25, 2023. As one of the leading international events in the wine & spirits industry in Asia, the event welcomed thousands of international industry professionals.

With more than 1,000 exhibitors from 35 countries, including the United States, France, Spain, Italy and Australia, the show offered a relevant overview of trends and innovations in the world of premium beverages.

During the three-day fair, more than 8,000 visitors and industry professionals crowded the exhibition spaces, coming from a wide range of Asian countries, including China, South Korea, Malaysia, Indonesia, Thailand, Vietnam, Taiwan and Japan.

With nearly 10,000 industry professionals from 64 countries, 80 percent of whom belong to the Trade & Retail sector and the remaining 20 percent represented by media, educational bodies and organizing institutions, Vinexpo Asia confirmed its relevance on the agenda of wine and spirits professionals worldwide.

The numbers of the 2023 edition

1,000 exhibitors from 35 countries

8,000 visitors from 64 countries

Area 39 was at the event with a collective of 21 companies in a 130-square-meter space in Hall K 031. Inside the booth, producers and their guests enjoyed a premium Italian catering service.

The 2024 edition of Vinexpo Asia will move to Hong Kong, at the Hong Kong Convention and Exhibition Centre (HKCEC) from May 28-30, where Area 39 will be present in Hall 1 – F280 with a 112 square-meter collective and 13 participating wineries.

We would like to thank the wineries that chose Area 39 for this event: Allegrini, Angelini, Arnaldo Caprai, Bellavista, Ca’ del Sette, Casa Vinicola Sartori, Feudi San Gregorio, Fontanafredda, Frescobaldi, ISWA, Italo Cescon, Le Contesse, Mazzei, Monte del Frà, Paladin, Planeta, Santa Margherita, Sutto, Torrevento, Villa Sandi and Villanova.

We look forward to seeing you at our upcoming events.

👉🏼 Check out the video of the event on our YouTube channel

The 31st edition of Benvenuto Brunello, organized by the Consorzio del Vino Brunello di Montalcino in collaboration with Area 39, went international.

The event was held simultaneously on November 17, 2022, in the cities of New York, Los Angeles, and Toronto, with each city hosting 68 member wineries from the Montalcino area, who offered the participants a preview tasting of their 2018 Brunello and 2017 Brunello Riserva vintages.

The day was divided into two tasting sessions – each led by an expert moderator – exclusive for a selected audience of trade and media professionals.

Brunello di Montalcino and Brunello di Montalcino Riserva bottles

The tastings were held in prestigious locations – the Metropolitan Pavilion in New York City, the Liberty Grand in Toronto, and Mr. C in Los Angeles.

The international resonance of the event helped consolidate the reputation of Brunello di Montalcino as one of the most appreciated and recognized wines in the world.

👉🏻 Scopri il video completo dell’evento nel nostro canale Youtube

Brunello Week in New York, organized by Area 39 for the Consorzio del Vino Brunello di Montalcino, has successfully begun. 41 restaurants between Manhattan and Brooklyn for one week (June 14-20) will promote Montalcino wines, Rosso and Brunello, to their guests by offering specially designed menus.

Also involved are two Private Clubs, the Soho House and the Core Club , where tastings and events will be held for the exclusive promotion of Rosso di Montalcino.

Brunello Week is the last part of the Finally Brunello project that Area 39 designed and conducted from March to June 2021 in New York. The project included several activities (tasting, press lunch, educational webinar, influencer marketing activities, adv, pr) with the common goal of increasing the awareness of the promoted appellations among consumers.

More information can be found at Finally Brunello