The 10th edition of Vinexpo Asia was held at the Marina Bay Sands in Singapore from May 23-25, 2023. As one of the leading international events in the wine & spirits industry in Asia, the event welcomed thousands of international industry professionals.

With more than 1,000 exhibitors from 35 countries, including the United States, France, Spain, Italy and Australia, the show offered a relevant overview of trends and innovations in the world of premium beverages.

During the three-day fair, more than 8,000 visitors and industry professionals crowded the exhibition spaces, coming from a wide range of Asian countries, including China, South Korea, Malaysia, Indonesia, Thailand, Vietnam, Taiwan and Japan.

With nearly 10,000 industry professionals from 64 countries, 80 percent of whom belong to the Trade & Retail sector and the remaining 20 percent represented by media, educational bodies and organizing institutions, Vinexpo Asia confirmed its relevance on the agenda of wine and spirits professionals worldwide.

The numbers of the 2023 edition

1,000 exhibitors from 35 countries

8,000 visitors from 64 countries

Area 39 was at the event with a collective of 21 companies in a 130-square-meter space in Hall K 031. Inside the booth, producers and their guests enjoyed a premium Italian catering service.

The 2024 edition of Vinexpo Asia will move to Hong Kong, at the Hong Kong Convention and Exhibition Centre (HKCEC) from May 28-30, where Area 39 will be present in Hall 1 – F280 with a 112 square-meter collective and 13 participating wineries.

We would like to thank the wineries that chose Area 39 for this event: Allegrini, Angelini, Arnaldo Caprai, Bellavista, Ca’ del Sette, Casa Vinicola Sartori, Feudi San Gregorio, Fontanafredda, Frescobaldi, ISWA, Italo Cescon, Le Contesse, Mazzei, Monte del Frà, Paladin, Planeta, Santa Margherita, Sutto, Torrevento, Villa Sandi and Villanova.

We look forward to seeing you at our upcoming events.

👉🏼 Check out the video of the event on our YouTube channel

Destination Lugana, the event promoted by the Consorzio Tutela Lugana DOC in collaboration with Area 39, took an audience of trade professionals and lovers of the Lugana appellation on an exciting trip to New York

woman reading the Destination Lugana brochure

During two weeks in June 2023, several activities focused on the Lugana appellation were organized, involving a wide range of participants, including journalists, specialized operators, end consumers and restaurateurs.

These activities included an official launch presentation of the event, guided dinners and master classes at 6 restaurants e 4 private clubs in the Manhattan area, and a final rooftop event.

people enjoying Destination Lugana event
The Empire State Building

The events, involving individual producers, focused on the promotion of Lugana as an immersive travel experienceio for the US market operators, from meeting producers in NYC to visiting production sites around Garda Lake.

19 members companies of the Consortium joined the program, offering to the US guests different angles of their appellation. Altogether with promoting the concepts of freshness, conviviality and sense of travel associated with Lugana, with the goal of strengthening its presence and appreciation in the U.S. market.

Area 39 ha partecipato alla fiera Vinexpo Asia edizione Hong Kong

One of the leading wine trade fairs in the Asian region, Vinexpo Asia, has returned to Hong Kong after a six-year hiatus.

The event brought together 1,032 producers from 35 countries, as well as 14,203 visitors from 60 countries.

The visitors mainly came from mainland China, Hong Kong, Macau, and Taiwan, reflecting a shift in participation in international trade events, where visitors seem more inclined to attend trade fairs within their region.

Area 39 was present at the event in the international pavilion with a collective stand of 112 square meters that hosted 13 Italian wineries, showcasing Italian excellence abroad. 

Area 39 supported their clients by handling all organizational and logistical aspects of the trade show, allowing the winery representatives to focus on making business in the Asian market during the days of the show.

Area 39 stand
Area39 stand

The Vinexpo Asia trade show alternates annually between Hong Kong and Singapore, with the two events perfectly complementing each other, offering industry professionals the opportunity to access the markets of Greater China and Southeast Asia.

The next edition of Vinexpo Asia will be held in Singapore from May 27 to 29, 2025.

A big thank you to the companies that chose us to accompany them on this occasion: Angelini Wines and Estates, Cantine Colli del Soligo, Casa Paladin, Casa Vinicola Bosco Malera, Elena Walch, Le Contesse, Le Monde, Montelvini, Terre Carsiche, Terre Cevico, Vinicola Tombacco, Viticoltori Ponte, and Zonin1821.

the cities involved in the promotional events

The 3rd edition of Destination Lugana has just concluded, marking the third year of a project initiated by the Consorzio Lugana DOC, in collaboration with Area 39, in 2022 and 2023.

In 2024, the focus of the project was once again to reinforce the knowledge of the Lugana DOC in the US market through targeted activities, involving Trade & Media professionals.

The primary goal of the initiative was to consolidate the presence of Lugana in the key market of New York, strengthening the brand awareness established in the previous two years. Additionally, the project aimed to expand promotional activities to two other emerging markets, Florida and Texas.

The Destination Lugana bottles
Destination Lugana 2024, shopper

The project began in New York City with a launch event, followed by masterclasses and tasting events in the cities of Dallas, Houston, and Miami, with 27 member wineries, all from the Lake Garda region, joining the activities.

From March 10 to 12, 2024, Area 39 participated in the 30th edition of ProWein Düsseldorf with a 104 sqm space in Hall 15 – G81, and 10 Italian wineries.

The numbers of the 2024 edition:

47,000 visitors from 135 countries

5,400 exhibitors from 65 countries

We look forward to seeing you at the 31st edition of ProWein, which will be held from March 16 to 18, 2025, in Düsseldorf.

Area39 stand

A big thank you to the companies that chose us for this wonderful occasion:

Balan, Cantina Produttori Cormons, Cantine Vedova, Col Vetoraz, Le Monde, Paladin, Seiterre Viticoltori dal 1877, Sutto Wine, Tenimenti Civa, Terrecarsiche.

Wine Paris & Vinexpo Paris is the first European event of the year for international wine professionals.

From February 12 to 14, 2024, Area 39 successfully participated in the 5th edition of the event with a 250 sqm space in Hall 2.2 stand D134, and 25 Italian wineries.

The 2024 edition saw the participation of 4,070 exhibitors (20% more than in 2023) who welcomed 41,253 visitors (about 14% more than in 2023) from 137 countries, 41% of whom came from abroad, highlighting the international resonance of the event.

The geographical diversity of the participants reflects the prominent position of Vinexpo Paris, which year after year confirms itself as an international meeting point for the wine sector and a significant venue for connecting wine professionals.

The numbers of the 2024 edition:

41,253 visitors from 137 countries

4,074 exhibitors from 48 countries

We look forward to seeing you at the 6th edition of Wine Paris & Vinexpo Paris, to be held from February 10 to 12, 2025.

Area39 stand

A big thank you to the companies that chose us for this wonderful occasion:

Balan, Bosco Viticultori, Cantina Produttori di Cormòns, Cantine Vedova, Casa Paladin, Celestino Pecci, Collemattoni, Gruppo Cevico, La Magia, La Nascosta, La Tordera, Le Colture, Le Monde, Monte del Frá, Montelvini, Ornella Bellia, Ridolfi, San Felice, SassodiSole, Seiterre, Sutto, Tenimenti Civa, Tenuta del Priore, Tenuta del Cerro, Terrecarsiche, Uccelliera, Viticola Tombacco e Viticoltori Ponte.

On October 12, 2023, the Corks & Forks event organized by Area 39 took place in NYC.

An event dedicated to connecting four wineries from the Veneto and Tuscany region with the New York Trade & Media circuit, organized in collaboration with Platinum agency, at Il Fiorista restaurant in downtown New York.

Corks&Forks Bottles
Corks&Forks Gift
people at Corks&Forks event

Each participating winery, through their on-site representatives, had the opportunity to present their history and wines to an audience of journalists, restaurateurs, distributors, and importers, who tasted the wines, splendidly paired by an Italian-inspired menu.

A special thanks to the wineries who participated: Montelvini, Scolari, Viticoltori Ponte, Col di Lamo.

The event was held from October 5 to 6, 2023, at the Coex Center in Seoul, South Korea. 

With an exclusively B2B target, it involved 60 international producers and a selected list of 200 top local buyers.

Conversazione tra una produttrice e un operatore del settore
Operatrice che degusta il vino

Thanks to the matchmaking platform provided by the Vinexposium group, participating companies were able to schedule their appointments in advance.

With a population of 55 million citizens, South Korea ranks tenth position in the world economy. Its market is one of the most dynamic in Asia and presents numerous opportunities for the Wine & Spirits sector.

Sala dove si è svolto l'evento
Conversazione tra un produttore e un operatore del settore

Thanks to free trade agreements with major producing nations such as the United States, Chile, and the European Union, South Korea’s interest in the wine world has grown exponentially in recent years. These agreements have indeed facilitated the import of a wide range of high-quality products, thus expanding the options available to South Korean consumers.

Vinexpo Meetings Korea successfully achieved the goal of connecting producers, distributors, and industry professionals with the growing market opportunities in the country.

Una produttrice che versa il vino ad un operatore del settore
Benvenuto Brunello gift box

The 31st edition of Benvenuto Brunello, organized by the Consorzio del Vino Brunello di Montalcino in collaboration with Area 39, went international.

The event was held simultaneously on November 17, 2022, in the cities of New York, Los Angeles, and Toronto, with each city hosting 68 member wineries from the Montalcino area, who offered the participants a preview tasting of their 2018 Brunello and 2017 Brunello Riserva vintages.

The day was divided into two tasting sessions – each led by an expert moderator – exclusive for a selected audience of trade and media professionals.

wine tasting
Brunello di Montalcino and Brunello di Montalcino Riserva bottles

The tastings were held in prestigious locations – the Metropolitan Pavilion in New York City, the Liberty Grand in Toronto, and Mr. C in Los Angeles.

The international resonance of the event helped consolidate the reputation of Brunello di Montalcino as one of the most appreciated and recognized wines in the world.

👉🏻 Discover the complete event videos on our YouTube channel

👉🏻 Discover the complete event videos on our YouTube channel

Brunello Week in New York, organized by Area 39 for the Consorzio del Vino Brunello di Montalcino, has successfully begun. 41 restaurants between Manhattan and Brooklyn for one week (June 14-20) will promote Montalcino wines, Rosso and Brunello, to their guests by offering specially designed menus.

Also involved are two Private Clubs, the Soho House and the Core Club , where tastings and events will be held for the exclusive promotion of Rosso di Montalcino.


Brunello Week is the last part of the Finally Brunello project that Area 39 designed and conducted from March to June 2021 in New York. The project included several activities (tasting, press lunch, educational webinar, influencer marketing activities, adv, pr) with the common goal of increasing the awareness of the promoted appellations among consumers.

More information can be found at Finally Brunello