Area 39, Autore presso Area 39

On the occasion of Wine Paris 2025, Fieramente, a leader in logistics services for Italian wine companies, chose to entrust Area 39 with the organization of a special event to celebrate the tenth anniversary of its founding, together with the exhibiting companies in the Italian pavilion.

At the end of the first day of the fair, the lounge area of the Area 39 stand was transformed to host the celebratory party for this significant milestone. The event was designed to include a wine bar, a cocktail bar, and a DJ set, accompanied by a selection of Italian finger foods.

The goal of the event was to create a moment of relaxation and camaraderie in a laid-back and informal setting, after the first day of the fair, for the exhibitors in the Italian pavilion.

Area 39 and Fieramente are long-time partners and successfully collaborate in managing shipments for the various promotional activities of Area 39, ensuring that wine samples and materials always arrive on time and in perfect condition. In 2024-2025 alone, Area 39 shipped wines and promotional materials for companies participating in international events in the UK, USA, Brazil, Italy, China, France, Germany, and India with Fieramente.

The Area 39 team would like to express sincere thanks to Fieramente for this long-standing partnership, looking forward to many more collaborations in the future.

From November 8th to 9th, 2024, Area 39 participated in the fourth edition of ProWein India, held in Mumbai, with a 21 sqm booth in Hall 3 – C32.

The numbers of the 2024 edition:

6000 visitors

170 exhibitors from 17 countries

The 5th edition of ProWein India will take place from October 31st to November 1st, 2025, in Mumbai.

A heartfelt thank you to the companies that chose us to accompany them on this wonderful occasion:

De Stefani and Le Monde

In October 2024, Avignonesi winery, in collaboration with Area 39, launched the “Live Nobile” campaign, a first series of events held in London and New York aimed at promoting the Nobile di Montepulciano denomination to a new audience through a fresh and accessible concept and visual language.

The project featured Amrita Marino, an internationally renowned artist of Indian origin based in New York, known for her notable collaborations with brands like Starbucks and Sephora. Her vibrant illustrations, depicting everyday life scenes, highlight the “noble” aspect of daily actions, adding color and lightness to the brand’s communication. These works were created for the launch of the 2014 vintage of Nobile di Montepulciano Riserva and to celebrate the 50th anniversary of the winery’s founding.

The series of events organized by Area 39 included:

• Wine Lunch in London: Guests enjoyed high-quality wines paired with a custom-designed menu in a dynamic and innovative atmosphere, decorated with Amrita Marino’s artworks.

• Exclusive evenings at private clubs in New York: Two exclusive evenings were held to celebrate Avignonesi’s 50th anniversary and unveil the new labels for the 2014 Nobile di Montepulciano Riserva. During the evenings, guests savored Avignonesi wines accompanied by live music, enhancing the atmosphere.

• Art & Wine meeting in an exclusive New York art gallery: The campaign’s main event celebrated the synergy between art and wine, offering a memorable immersive experience. A Chelsea art gallery was selected to pay homage to the artistic component of the project, highlighting the connection between the wine world and the art world. The events brought together an exclusive audience of trade and media representatives from the wine and lifestyle sectors. Guests had the opportunity to taste Avignonesi wines paired with dishes inspired by the colors of Marino’s works. This combination created a perfect balance between visual art, wine, and flavors, enriching the participants’ sensory experience.

In addition to the events, a targeted social media campaign was conducted, selecting influencers and media operators to amplify the “Live Nobile” message in the USA and UK. Two influencers in the UK and six in the USA, along with two lifestyle and art magazines, were involved to ensure broader visibility and coverage of the project.

The Destination Lugana 2024 project continues the promotional efforts initiated by the Lugana DOC Consortium in 2022 and 2023 through a series of activities aimed at promoting the Lugana DOC designation in New York, Houston, Dallas, and Miami.

Un gruppo di giornalisti americani brinda durante una degustazione di vini Lugana, seduti attorno a un tavolo elegantemente apparecchiato.

Una persona versa vino Lugana in un bicchiere durante una degustazione con giornalisti americani seduti attorno a un tavolo apparecchiato.

The project’s main objective was to further solidify the recognition of the Lugana designation and to highlight the unique characteristics of Lugana DOC, such as its product freshness, social and convivial nature, and its concept as a travel destination.

From September 30 to October 3, 2024, with the support of the Area 39 team, the Consortium organized a press tour involving six journalists from various locations in the USA. The tour aimed to showcase the products and territory of Lugana through a series of visits to member wineries and the surrounding area, allowing guests to appreciate the wines and local beauty.

Un gruppo di giornalisti americani è seduto a un tavolo apparecchiato in una cantina, brindando durante una degustazione di vini Lugana.

Key activities included:

• Welcome aperitif and institutional dinner at La Rucola 2.0 restaurant

• Visit and tasting at Selva Capuzza winery

• Visit and tasting at Cà Maiol winery

• Boat tour in Sirmione to explore the Grotte di Catullo, with an aperitif on board

• Dinner and tasting at Feliciana farmhouse

• Visit and tasting at Zeni winery, including a tour of the Wine Museum and olfactory gallery

• Lunch and tasting at La Sansonina winery

• Olive oil tasting at Frantoio Manestrini

• Dinner and tasting at Pratello farmhouse

• Lunch and tasting at Almavite winery

• Spa experience at Aquaria Thermal Spa in Sirmione

The fifth edition of ProWine São Paulo, the most important wine and spirits trade fair in South America, has successfully concluded. From October 1 to 3, 2024, the Expo Center Norte hosted 15,000 visitors, reaffirming the event’s status as a key meeting point for industry professionals since its inception in 2019.

This 2024 edition featured 1,402 brands from 34 countries, offering a vast array of products and business opportunities. Area 39 participated in the Italian product section with a 20-square-meter collective stand that hosted three companies, once again promoting Italian excellence abroad.

Area 39 supported its clients in approaching the Brazilian market by handling all organizational and logistical aspects, allowing them to focus on business opportunities.

The next edition of ProWine São Paulo will take place from September 30 to October 2, 2025.

A special thanks to the companies that chose us for this occasion:

Allegrini, Cantina Produttori Cormòns, and Viticoltori Ponte.

One of the leading wine trade fairs in the Asian region, Vinexpo Asia, has returned to Hong Kong after a six-year hiatus.

The event brought together 1,032 producers from 35 countries, as well as 14,203 visitors from 60 countries.

The visitors mainly came from mainland China, Hong Kong, Macau, and Taiwan, reflecting a shift in participation in international trade events, where visitors seem more inclined to attend trade fairs within their region.

Area 39 was present at the event in the international pavilion with a collective stand of 112 square meters that hosted 13 Italian wineries, showcasing Italian excellence abroad.

Area 39 supported their clients by handling all organizational and logistical aspects of the trade show, allowing the winery representatives to focus on making business in the Asian market during the days of the show.

The Vinexpo Asia trade show alternates annually between Hong Kong and Singapore, with the two events perfectly complementing each other, offering industry professionals the opportunity to access the markets of Greater China and Southeast Asia.

The next edition of Vinexpo Asia will be held in Singapore from May 27 to 29, 2025.

A big thank you to the companies that chose us to accompany them on this occasion: Angelini Wines and Estates, Cantine Colli del Soligo, Casa Paladin, Casa Vinicola Bosco Malera, Elena Walch, Le Contesse, Le Monde, Montelvini, Terre Carsiche, Terre Cevico, Vinicola Tombacco, Viticoltori Ponte, and Zonin1821.

The 3rd edition of Destination Lugana has just concluded, marking the third year of a project initiated by the Consorzio Lugana DOC, in collaboration with Area 39, in 2022 and 2023.

In 2024, the focus of the project was once again to reinforce the knowledge of the Lugana DOC in the US market through targeted activities, involving Trade & Media professionals.

the cities involved in the promotional events

The primary goal of the initiative was to consolidate the presence of Lugana in the key market of New York, strengthening the brand awareness established in the previous two years. Additionally, the project aimed to expand promotional activities to two other emerging markets, Florida and Texas.

The project began in New York City with a launch event, followed by masterclasses and tasting events in the cities of Dallas, Houston, and Miami, with 27 member wineries, all from the Lake Garda region, joining the activities.

From March 10 to 12, 2024, Area 39 participated in the 30th edition of ProWein Düsseldorf with a 104 sqm space in Hall 15 – G81, and 10 Italian wineries.

The numbers of the 2024 edition:

47,000 visitors from 135 countries

5,400 exhibitors from 65 countries

We look forward to seeing you at the 31st edition of ProWein, which will be held from March 16 to 18, 2025, in Düsseldorf.

A big thank you to the companies that chose us for this wonderful occasion:

Balan, Cantina Produttori Cormons, Cantine Vedova, Col Vetoraz, Le Monde, Paladin, Seiterre Viticoltori dal 1877, Sutto Wine, Tenimenti Civa, Terrecarsiche.

Wine Paris & Vinexpo Paris is the first European event of the year for international wine professionals.

From February 12 to 14, 2024, Area 39 successfully participated in the 5th edition of the event with a 250 sqm space in Hall 2.2 stand D134, and 25 Italian wineries.

The 2024 edition saw the participation of 4,070 exhibitors (20% more than in 2023) who welcomed 41,253 visitors (about 14% more than in 2023) from 137 countries, 41% of whom came from abroad, highlighting the international resonance of the event.

The geographical diversity of the participants reflects the prominent position of Vinexpo Paris, which year after year confirms itself as an international meeting point for the wine sector and a significant venue for connecting wine professionals.

The numbers of the 2024 edition:

41,253 visitors from 137 countries

4,074 exhibitors from 48 countries

We look forward to seeing you at the 6th edition of Wine Paris & Vinexpo Paris, to be held from February 10 to 12, 2025.

A big thank you to the companies that chose us for this wonderful occasion:

Balan, Bosco Viticultori, Cantina Produttori di Cormòns, Cantine Vedova, Casa Paladin, Celestino Pecci, Collemattoni, Gruppo Cevico, La Magia, La Nascosta, La Tordera, Le Colture, Le Monde, Monte del Frá, Montelvini, Ornella Bellia, Ridolfi, San Felice, SassodiSole, Seiterre, Sutto, Tenimenti Civa, Tenuta del Priore, Tenuta del Cerro, Terrecarsiche, Uccelliera, Viticola Tombacco e Viticoltori Ponte.

The use of business management softwares, designed to simplify business operations, has become crucial for companies who want to optimize production and sales management.

These work tools stand out for their clear interface and flexible organization, adaptable to specific business needs.

The implementation of management softwares has played a crucial role in enhancing efficiency and work organization, bringing significant benefits:

Operational efficiency: speeding up activities, reducing costs and work time

Efficient document management: archiving without the need for physical space

Improved security standards: reduction of human errors

Advanced analysis and reporting: enabling detailed analyses and business strategy

Remote access: allowing access to information from various devices and locations

Department integration: simplifying information sharing between various departments

Environmental sustainability: reducing the use of paper documents, contributing to sustainability.

In this perspective, Area 39 has created their easyFair platform in order to automate the management of organizational aspects related to international trade shows.

Thanks to this platform, companies can access Area 39’s trade show calendar, make decisions about participation, receive and sign contracts, and manage the entire process of document transfer and archiving through the same platform, in a simplified, fast, and efficient process.

Access easyFair to view Area 39’s trade show calendar: 👉🏼 https://easyfair.cloud/