14-20 June Finally Brunello – Brunello Week New York 2021

Brunello Week in New York, organized by Area 39 for Consorzio del Vino Brunello di Montalcino, will involve 41 restaurants between Manhattan and Brooklyn for one week (June 14-20) to promote Montalcino wines, Rosso and Brunello, to the guests through specially designed menus. Also involved are two Private Clubs, the Soho House and the Core Club, where tastings and events will take place for the exclusive promotion of Rosso di Montalcino.

Brunello Week is the last part of the Finally Brunello project that Area 39 designed and conducted from March to June 2021 in New York. The project included several activities (tasting, press lunch, educational webinar, influencer marketing activities, adv, pr) with the common goal of increasing the awareness of the appellations among consumers. For more information see the Finally Brunello website.